As Steve Jobs put it, “Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.” So, web design is about building websites that are not just beautiful but also highly functional and usable. Why is it so important for businesses of all sizes?
The web design statistics are staggering. Did you know that 88% of consumers are less likely to revisit a site after having a bad experience? And 38% of them will abandon a poorly designed website for good without giving it a second chance (no matter how perfect the products and services offered may be). You can get some more convincing numbers in the figure below.
With all these figures in mind, the importance of web design is getting ever clearer and irrefutable. To help you learn the name of the game, we’ve compiled the most impactful details, facts, and figures about what website design is and why you need it.
So, let’s get started right away.
What Is Web Design?
Web design is the process of creating visually appealing websites and web pages that reflect the brand personality, provide relevant information to visitors, and ensure a frictionless user-focused experience. A user-friendly website is essential to keep visitors engaged and encourage them to return (we'll get back to the importance of web design in the next section, so keep reading).
Web design incorporates various visual identity elements such as color, typography, imagery, and layout. These elements create a cohesive look and feel that aligns with a company's brand and message. It's important to note that the design should also be responsive and adapt to different screen sizes and devices, including mobile phones and tablets.
Why Is Web Design Important?
Captivating web design is not an option anymore. It’s a must, and here’s why.
It Creates the First Impression
Your website is usually the first touchpoint along your customer journey. This means prospects will judge your brand based on their experience with your web pages. Moreover, they will do this within the first seven seconds of their visit.
Web design is essential for creating outstanding first impressions with your visitors and encouraging them to learn more about your business. It enables your website to offer easy navigation, clear calls to action, and an intuitive layout – vital factors for turning first-time visitors into frequenters and, ultimately, buyers.
It Aids Your Search Engine Optimization (SEO) Strategy
Web design streamlines your SEO efforts and performance by delivering:
- Straightforward website structure: A well-designed website with clear navigation, easy-to-find information, and a clean layout results in lower bounce rates and increased engagement. This improves SEO performance and ranking.
- Mobile responsiveness: A mobile-friendly website design is essential for SEO. Did you know that in 2022, there were five billion unique mobile Internet users? Thus, search engines prioritize mobile-friendly websites in their search results as more people access the Internet through their mobile devices.
- Improved page speed: A slow-loading website can negatively impact the user experience and search engine rankings. On the other hand, a well-designed website optimized for faster load times improves user experience and boosts search engine rankings.
- Optimized content: Creating a clear hierarchy of headings, utilizing relevant page titles and meta descriptions, and including internal linking between pages significantly improves your search engine ranking.
- Image optimization: Images can be a valuable asset to a website, but they can also slow down load times if they are not optimized. A well-designed website includes optimized images with descriptive file names, alt tags, and captions which boost your SEO.
It Helps Provide Outstanding User Experiences
Besides providing clear and intuitive navigation, fast loading, and engaging content, a professional web design makes your website visually appealing. It makes your visitors feel welcome and walks them through every step of their journey, which is vital given the fact that about 1.13 billion websites on the Internet are competing for consumers’ attention in 2023.
It Builds Trust with Your Audience
An outdated, cluttered, or unprofessional website can instantly turn off potential customers, leading them to question your credibility and professionalism. On the other hand, a modern and attractive website with high-quality images, videos, and graphics creates a positive first impression and boosts your brand’s trustworthiness.
Moreover, a well-designed website maintains consistent branding, including logos, fonts, and colors, which can further enhance your website's professionalism and credibility. It also lets you take advantage of compelling and effectively positioned social proof, customer reviews, and testimonials, which is another way to build trust.
Your Competitors Are Doing It
In today's digital age, having a high-quality website is more important than ever. If your website looks unprofessional, visitors are more likely to leave and seek out your competitors instead.
A well-designed website reflects your brand identity and showcases your unique features. It's the ideal opportunity to differentiate your business from competitors and stand out in a crowded market.
It Creates Consistency
Professional web design services help you achieve consistency by utilizing a brand color palette, typography, and layout across all pages. This creates a visual hierarchy that guides the user's eye and makes navigating the site easier.
Professional designers create functional elements such as navigation menus, buttons, and links with consistent labeling and formatting. They use templates, style guides, and other design tools to ensure consistency throughout the site and help users find what they need quickly. This approach also helps maintain a cohesive look and makes it easier to update the site whenever needed.
It’s an Essential Element of Branding
A brand’s online presence is among the most important aspects of branding, and a company’s website is its central element. So, web design can help you reestablish your unique brand values, visions, and voice and create a full-fledged brand image that your audience will love and engage with.
What Makes Good Web Design?
There are several factors determining the quality of web design.
Navigation is how users move around a website and find the necessary information. And easy navigation is one of the essential features of good web design because it directly affects the user experience. The failure to quickly find the information they need will cause confusion, a poor user experience, and a high bounce rate.
Easy navigation keeps users engaged with your content and encourages them to stay longer on your site and explore more of it. Incorporating simple and self-explanatory headings encompassing multiple subtopics makes it easy for your users to access the information they need quickly and efficiently.
As more people rely on mobile devices to access the internet, having a fully-functional mobile-friendly website is a necessity. This is achieved by ensuring a website adjusts to the screen size of mobile devices so visitors can access content without having to zoom in and out or scroll horizontally.
Responsive design provides a seamless visitor experience and keeps your audiences engaged longer on your site, irrespective of the particular device they’re using – smartphones, tablets, and desktop computers.
Loading speed refers to how long it takes for a website to load its content entirely. Close to half of consumers expect that a page should load in two seconds or even less. Moreover, four in ten visitors will leave a site that takes more than three seconds to load.
Slow-loading websites can be frustrating for users and lead to a high bounce rate, resulting in a loss of potential customers.
A website that loads quickly can create a positive brand perception, indicating that you value your users' time and are committed to providing a high-quality user experience. Visitors will likely stay longer and take the desired action, such as purchasing or filling out a contact form.
Loading speed is one of the factors that Google and other search engines take into account when evaluating a site’s performance. So, fast loading speed improves a website's search engine ranking, which can enhance traffic and visibility.
Purposeful and Effective Visuals
Visual elements are an effective way to increase user engagement on a website. Studies have shown that 55% of customers are more likely to interact with videos than text. This makes it a popular element for many websites.
However, finding a balance between images and text on a website is essential. Overcrowding your site with photos and videos can make it feel cluttered, leading to a negative user experience.
Using visual elements purposefully and strategically can go a long way in attracting and retaining your website visitors. Every image and video should be integrated with a clear goal and support and enhance the content on the page. For instance, adding a video below a block of text describing your services is an effective strategy to provide further detail, infuse some of your brand personality, and emphasize what makes you unique.
Compelling and well-planned copy enables brands to provide valuable information to consumers, answer their questions, and offer solutions to their problems. It’s all about bringing value to your audiences and showing them that they are the focus and priority of your brand.
The tone of voice should also align with your brand's values and messaging. Consistency in your brand across all channels can enhance your brand image and help build trust with your audience.
By verbalizing your care and explaining to visitors what you stand for in a way that they understand and resonate with captivates them, you actually connect with your audiences. Moreover, well-written copy with relevant keywords is crucial for optimizing your website's search engine rankings. It increases your website's visibility and drives more traffic.
Call-to-Action (CTA) Buttons
Another element of good web design essential for driving results is the CTA (Call-To-Action) buttons. Ensuring the consistency, seamless fitting, and prominence of the CTA buttons on the page draws your audience's eyes to them, encouraging visitors to click and take the desired action.
The ultimate goal of your website is to guide your prospects down the marketing funnel and turn them into loyal customers. Incorporating effective, easy-to-locate, and -distinguish CTA buttons will improve the performance of your site, which indicates the high efficiency of your web design.
A style guide is a document that outlines the visual elements of your website, such as the color scheme, typography, format, and more. It serves as a reference and ensures that everyone on your team is on the same page regarding crafting and maintaining your brand identity.
Having a clear, comprehensive, and specific style guide helps you build brand recognition and a deeper connection with your audiences, which increases the chances of conversion and loyalty.
Why Do You Need Good Web Design?
Whether you’re running a large, long-established enterprise or you’re a newly born startup, good web design is essential for staying competitive and thriving. Your site is the venue where you welcome and introduce your prospects to your business.
Respectively, a well-designed, responsive, and fast-loading website creates memorable first impressions and outstanding experiences for your prospective customers. Let’s look at more reasons why you need good web design:
- Value: With proper web design, you’ll be able to provide the useful information your visitors need, and bringing value is the best way to make them come back whenever they need answers and details. This will help you stay top of mind with your audience, which leads us to the next point…
- Brand expertise and trust: A modern and well-built site boosts trust and credibility through the professional, distinct, and consistent look and feel it creates. Good website design will empower you with an impeccable reputation for professionalism and trustworthiness, which will help you face the challenges of branding, particularly tough for tech startups.
- Conversion: Bringing effective and compelling website elements together, high-quality web design will help you get your message across in an appealing and convincing way. This results in improved conversion and, ultimately, increased sales.
- Mobile-friendliness: It’s professional web design that will fuel your brand with compatibility allowing visitors to enjoy an equally positive experience and rich functionalities on any device and screen size they use. Moreover, the majority of adults believe a company’s mobile website design should be at least as good as the desktop one.
- SEO: Website design is not responsible just for incorporating visually appealing elements. It impacts the way the site performs with respect to search engine optimization.
So, you need good web design to ensure your site ranks properly and stands a chance to gain visibility and exposure.
Ready to Level Up Your Game with Impeccable Web Design?
In the age of digital transformation, web design is essential for businesses of all sizes. A well-designed website not only looks visually appealing but also offers a smooth user experience, improves search engine optimization, builds trust with your audience, and differentiates your business from competitors.
What does good web design feature? Easy navigation, mobile compatibility, fast-loading pages, purposeful visuals, good copy, effective CTA buttons, and a style guide are just some of the essential elements of good web design.
A high-quality website is an opportunity to establish your brand identity, showcase your unique features, and create a positive brand perception. Ultimately, good web design can help you stay competitive, increase conversion rates, and improve your bottom line.
The best news? Getting professional help is only a few clicks away.